Well, damn.

Jordan Rodgers, former college football quarterback and current contestant on The Bachelorette, apparently has some major-league beef with Aaron Rodgers, his older brother who also happens to be a Super Bowl champion and two-time NFL MVP.

How do we know? Jordan took a blindside shot at Aaron on The Bachelorette's most recent episode.

Jordan told bachelorette JoJo Fletcher he and Aaron are no longer close because of the way the latter has "chosen to do life."

Ouch.

Jordan is apparently in The Bachelorette finals or semi-finals or something -- I have no idea how this works, but he has advanced far enough in the reality-TV dating spectacle to accompany JoJo on a totally normal date to an Argentinian vineyard in this week's episode. (Yes, they actually flew to Mendoza, Argentina, for the date.)

There, in a courtyard surrounded by television cameras and before a national TV audience, Jordan said he wanted to introduce JoJo to his family. He told JoJo of how she'd meet his parents, his oldest brother, Luke, and even Luke's dog — if she got lucky.

But, Jordan added, "my middle brother won't be there."

JoJo: "And that's ... Aaron?"

Yes, that's Aaron. Now here's more from Jordan.

Like I said, I have a great relationship with my brother Luke. Me and Aaron don't really have that much of a relationship. It's just kinda the way he's chosen to do life and, uh, I chose to stay close with my family, and my parents and my brother. It's not ideal, and I love him and I can't imagine what it's like to be in his shoes and to have the pressure he has and the demands from people that he has. Don't have hard feelings against him, it's just how things go right now.

Aaron, who is 32, plays quarterback for the Green Bay Packers and is among the NFL's brightest stars. He won NFL MVP in 2011 and 2014, and led the Packers to victory in Super Bowl XLV. He's currently dating the actress Olivia Munn.

Jordan, who is 27, also told JoJo on The Bacheloretteabout the difficulty of growing up in his brother's shadow. That's valid, and was surely painful at times.

But, dude: When you put yourself on a contrived spectacle of a show like The Bachelorette, you throw all your normal-guy-not-interested-in-the-fame cred out the window.

Anyway, that's that. Back to real life now.