At Apple's big event on Wednesday, the company rebooted its iPhone lineup with three new devices. There's the more premium 5.8-inch iPhone XS and even larger 6.5-inch iPhone XS Max.。

And then there's the 6.1-inch iPhone XR — arguably the most interesting new iPhone announced. Starting at $749, it's $250 cheaper than the iPhone XS, which starts at $999. It also comes in six fun colors.。

I've only had a couple of minutes to play with the iPhone XR and my gut's already telling me it's gonna be a hit.。

Many people are going to draw parallels between the iPhone XR and the iPhone 5C. It's the new "cheap" iPhone.
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The similarities really end at the lower price and different colors. Whereas the IPhone 5C was essentially a rebadged iPhone 5, the iPhone XR still has many of the same features as the XS and XS Max.。

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Kinda a thick bezel.Credit: PETE PACHAL/MASHABLE 。

It's also got the same notch and Face ID recognition system. The 6.1-inch "Liquid Retina" display isn't quite as stunning as the OLED displays on the XS and XS Max, but you'd be hard-pressed to see the difference. Honestly, iPhone screens might have peaked years ago. 
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Digging this blue.Credit: PETE PACHAL/MASHABLE。

The camera bump is huge.Credit: pete pachal/mashable。

Noticeably impressive is the camera. It's got just a single rear camera (there's no 2x telephoto lens), but it's still stunning. The Steve Jobs Theater hands-on area was relatively well-lit, so it's hard to say how well the camera performs IRL, but that adjustable bokeh effect for portrait photos looks sick. Not so great: the even larger camera bump. The thing is massive.。

A couple of minutes is obviously not enough time to get to know the iPhone XR, but at first blush, it looks like a winner. The colors will suck you right in. I'd totally buy the yellow one (to match my yellow sunglasses of course).。Correction:。