United Airlines has, two days later, finally issued a true apology after a passenger was pulled from his seat and dragged off a plane when a flight was overbooked.
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In a short statement issued Tuesday, CEO Oscar Munoz acknowledged that the incident was "horrific" and provoked "outrage, anger, disappointment." 
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"Like you, I continue to be disturbed by what happened on this flight and I deeply apologize to the customer forcibly removed and to all the customers aboard," he said in a new statement on Tuesday afternoon. "No one should ever be mistreated this way."。

Here is the apology in full:。

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This apology comes a day after an initial attempt, in which Munoz said he was sorry that his company had to "re-accommodate" passengers. That choice of language didn't go down too well online.。

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Perhaps Munoz finally decided that a stronger apology was in order. Or perhaps you are someone who believes the world is a soulless place guided only by the scent of freshly minted money. 。

The apology does seem to have come after United's stock -- ahem -- crashed. Do with that what you will.。

The apology does seem to have come after United's stock -- ahem -- crashed. Do with that what you will. 。

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