Sweethearts on a movie date, parents potty-training their toddlers and candy lovers everywhere are rejoicing.
Starting May 2017, M&Ms will begin selling caramel-filled M&M candies nationwide, the company revealed in a press release.
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A video posted by M&M'S (@mmschocolate) on
M&M is no stranger to innovation and in the past has introduced varieties including pretzel, crispy (so popular it made a comeback after a limited time run) and coffee nut.
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The candy's core will be smooth and soft, which is a departure from previous fillings. Hank Izzo, vice president of research and development of parent company Mars Chocolate, tells CNN, "It was a big technological challenge for us [...] we had to figure out how to not make the chocolate too sticky or too soft that it could collapse."
Caramel is not only a childhood favorite, Izzo says it's trendy, growing and shows no sign of losing popularity.
Certainly by the way fans are reacting, he seems to be onto something.
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