KFC's new ad campaign for spicy chicken reimagines the flaming hot dish as, um, a deep-fried explosion. 。

At first glance, the image resembles a fiery action scene. But if you look closer, you'll notice that the glowing smoke is actually KFC's signature fried chicken — larger than life, of course. 。

Tweet may have been deleted。

Along with the explosion above, the print campaign features chicken as smoke clouds from a rocket during takeoff, and fiery exhaust from a race car.。

Thanks for signing up! 。

Tweet may have been deleted 。

These optical illusions are the brainchild of Ogilvy & Mather Hong Kong, as highlighted in Campaign Brief Asia. If not for KFC's Hot & Spicy logo on the bottom right corner of each image, you'd think they were movie stills.。

This Twitter exchange probably says it best:。

This Twitter exchange probably says it best:
。 Tweet may have been deleted。The images from this campaign have been shared so widely on social media, you could say the ad is really。