Gwyneth Paltrow consciously uncouples. She eats beauty products. Now, she employs bees to sting her in the name of perfect skin. 

Recently, the creator of the lifestyle site Goop gave an interview about her beauty regime to The New York Times and highlighted a particularly strange routine she's tried in the past.

She told The New York Timesthat she's tried apitherapy, or 'bee therapy,' for beauty purposes.

"I’m open to anything. I’ve been stung by bees. It’s a thousands of years old treatment called apitherapy. People use it to get rid of inflammation and scarring," she told the ironically named reporter Bee Shapiro. "It’s actually pretty incredible if you research it. But, man, it’s painful."

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Generally, apitherapy is based around the use of products made by honeybees for medicinal purposes. Treatments can be found for various conditions, such as multiple sclerosis, arthritis and tendonitis.

Beauty is pain, Gwyneth. And these bees died for your beauty.

Paltrow also noted that she isn't super into beauty or fitness anymore -- "If I have to get into tiptop shape, I have to be more careful. But I also don’t seem to care as much as I did," the lifestyle and health blogger said -- though it sounds like her 11-year-old daughter Apple is incredibly keen on a beauty.

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"I don’t use bronzer. You need technique to use bronzer, highlighter and BB cream, all these things my daughter tells me about," Paltrow said. "She watches YouTube. She’s very vocal about what she likes and doesn’t like. I sort of let her do her own thing at home...But I think she’s going to be way more into beauty than I am."

YouTube will do that to a pre-teen. Let's just hope Apple doesn't introduce stinging insects into her newly discovered beauty routine.

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