Pre-orders for the iPhone X open in two days, on Oct. 27, and Apple wants you to know how huge this is. The company's website has been completely taken over with the iPhone X, and its front page currently lists some of the key feature of the new phone.

The features being highlighted are the new design, Face ID, new TrueDepth camera, new dual rear cameras, the A11 Bionic chip, and wireless charging.

The iPhone X, which should hit stores Nov. 3, is Apple's most radical iPhone redesign yet, with a screen that covers its entire front side (save for the notch on top which hosts cameras and sensors). It also replaces Apple's Touch ID fingerprint sensor with a face recognition system for unlocking the phone.

There's nothing unusual about Apple's hype of its upcoming phone, but it's interesting in light of recent reports that the iPhone X will be in very short supply at launch day.

In fact, the company sent out a press release just yesterday, revealing that the iPhone X will actually be available in Apple Stores on Nov. 3. Combined with the big hype-up on the front page, this could mean that Apple will have plenty of iPhone X's to sell on launch day.