Horror movies don't usually land at the box office like this. 。

It。, the New Line/Warner Bros. adaptation of Stephen King's classic novel, is expected to end its opening weekend with $117.2 million at the box office. That's a
。 staggeringly。staggeringly。

SEE ALSO:Critics say 'It' is missing something, but will still scare you silly。 For context: Prior to 。It。 , the top opening weekend for an R-rated horror movie belonged to 。Paranormal Activity 3 。 , which earned $52.6 million in 2011. The rest of that Top 10 list after。 Paranormal 。

is populated by movies that opened at $41 million or less. 。 In other words: This is an unprecedented situation. R-rated horror movies just don't do this type of business. Hell, horror。

movies don't do this type of business, regardless of rating.。 It。

By signing up you agree to our Terms of Use and Privacy Policy.。 Thanks for signing up!。In addition to topping the opening weekend charts for R-rated horror, It。also has the largest horror opening for。 any 。MPAA rating, the largest September debut, and the largest Fall season debut. If the estimate holds, it will also end the weekend as the third-largest debut of the year, just。ahead of。

ahead of。 Spider-Man: Homecoming。's $117 million. 。 On top of all that: However the final weekend tally falls -- the current number is only an estimate -- it's already clear that 。It 。 earned more in its opening weekend than the other nine movies listed in the weekend's Top 10。combined 。

. You could triple the total weekend take for those nine movies and still not quite scratch the 。

It 。 estimate.
。The question, then, is why did this happen? King's work is certainly popular, and。It 。

has enjoyed a buzzy ride since its debut trailer first dropped in March. Many people who are old enough to see an R-rated movie now remember the beloved-yet-flawed TV adaptation of 。

It 。

It
。from the '90s, so there's nostalgia in play here as well.。