The latest change to Elon Musk's X? TweetDeck — rebranded as XPro — is now a paid service, no longer free to use.
In July, the company's support account posted about a "new, improved version of TweetDeck", stating that in 30 days, users must be verified to use the service — in other words, they must be Blue subscribers.
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The change seems to have been implemented as of this week. When searching for TweetDeck or XPro, I was taken straight to a subscription page for Blue (once known as Twitter Blue).
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Social media consultant and analyst Matt Navarra wrote that the change is "bad news for social media managers, journalists, and power users." TweetDeck, a social media dashboard of sorts, offers tools like organizing tweets, juggling multiple accounts, and accessing crucial engagement and real-time stats.
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