Patagonia is giving customers a new and convenient way to take part in environmental activism. 。

The outdoor clothing company has launched Patagonia Action Works, a digital platform that informs people of local activism opportunities in the categories of land, water, climate, communities, and biodiversity, so they can easily take action and help preserve the planet. 。

"If you've been paying attention, you'll know that things aren't going very well for the planet," Patagonia founder Yvon Chouinard explained in a promo video for the platform, which went live Wednesday. "It's pretty easy to get depressed about it. I've always known that the cure for depression is action." 。

Chouinard explained that Patagonia Action Works was inspired by recent setbacks in the fight for environmental protection.  。

Since President Donald Trump took office, he's pulled the United States out of the Paris Climate Agreement, cut funding for the Environmental Protection Agency, shown a general misunderstanding (and straightforward denial) of climate change, reduced two national monuments in Utah by nearly 2 million acres, and taken many other more troubling actions that have directly impacted the scientific community.
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"Patagonia's reason for existence is to force government and corporations to take action in solving our environmental problems," Chouinard emphasized to customers.
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With Patagonia's new platform, getting involved is as simple as visiting the Action Works website and typing in your city and state.。

Thanks for signing up!。

The company will present you with a variety of nearby events, petitions, volunteer opportunities, and local causes in need of donations, so you can easily find the issues and actions you want to pursue.。

Credit: screengrab/patagonia.com。

Credit: SCREENGRAB/PATAGONIA.COM 。

"Everybody has a role to play in this movement." 。

"Everybody has a role to play in this movement."
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Credit: screengrab/patagonia.com 。

Patagonia's history of action。

While Patagonia Action Works is the company's latest effort in the realm of environmental activism and justice, the company has been working to positively impact the planet for four decades.
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In 2016 the company turned Black Friday into an opportunity to help save the planet, promising to donate the entirety of its record-breaking $10 million in sales to "underfunded and under the radar" grassroots environmental groups that are "working on the frontlines to protect our air, water, and soil for future generations." Patagonia also partnered with Google in March 2017 to release a VR film series of public lands in attempt to raise awareness of the threatened land. The interactive 360-degree videos showcased the beauty of Utah's Bears Ears National Monument, while also highlighting the history and importance of the five Native American tribes who live there. 。