As women around the world go on strike in celebration of International Women's Day, retailers in China are jumping on the bandwagon too. 。

Malls and some of the country's biggest shopping platforms have grabbed the chance to turn March 8 into the start of a week-long shopping sale. 。

The dominant shopping sites T-mall and Taobao, which are both run by Chinese e-commerce giant Alibaba, have plastered this slogan on their sites: "Queen's Day: Reveal your beauty."。

And Chinese online make-up retailer Jumei is similarly pitching the celebration as "Goddess' Day", complete with huge promotions for their products.。

It's worth noting that organisers for March 8's "A Day Without A Woman", aimed at calling attention to the economic inequalities faced by women, has called on women to avoid shopping for the day. 。

"Disgusting"。

Some Chinese netizens are unimpressed with the commercialism of the day.。

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"Chinese women [are not just about spending money], they have to work, cook, do the laundry, take care of children, and even do square dances," another netizen posted. 。

"Women's Day has already turned into a shopping festival in China," said one user on Weibo. "It is an indicator that women's economic power is rising." 。

Some were just happy to receive half a day off from work.。

Some were just happy to receive half a day off from work. 。

"Got half a day off spending it with my mother -- Happy Women's Day!" one said. 。

Some brands also jumped on the bandwagon for some marketing action.。

Burger King launched a "Burger Queen" campaign in Shanghai for International Women's Day. 。

The campaign features women receiving burger boxes with the question "Who is the Burger Queen?" printed on it. 。