LONDON -- What would you rather look at on your commute to work? Adverts for a variety of upcoming books, films, products and theatre productions?
Or just a hell of a lot of smiley cats?
Correctly guessing that most people would go with option two, the Citizens Advertising Takeover Service (CATs) crowdfunded a dream to replace as many London underground ads as possible with feline-themed photos.
SEE ALSO:Cats peer out of pockets in Japanese artist's embroidered shirts
Now, after raising £23,000 ($30,526) on Kickstarter, they've made that dream a reality.
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On Monday morning, commuters going through Clapham Common station were greeted by the following sight:
Cats on the London underground station barriers.Credit: catsnotads.orgCats on the escalator.Credit: catsnotads.orgCats on every wall.Credit: CatsnotAds.orgSo many cats.Credit: catsnotads.org
The company behind CATs is a creative collective called Glimpse. They describe themselves on their site as "a group of friends who want to use creativity for good".
"We tried to imagine a world where public space made you feel good," Glimpse founder James Turner was quoted as saying in a press release sent to Mashable.
"We hope people will enjoy being in the station and maybe think a bit different about the world around them."
The cat photos will be up around the station for two weeks, should you wish to visit.
Cats on the London underground station barriers.Credit: catsnotads.org
Cats on the escalator.Credit: catsnotads.org
Cats on every wall.Credit: CatsnotAds.org
So many cats.Credit: catsnotads.org
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