LONDON -- Cases of mistaken identity are not uncommon on Twitter, but some people have it significantly worse than others.

Remember John Lewis, the American computer science educator who's forever being mistaken for both a congressman and a British department store?

Well, he's not the only one.

With increasing mentions of Donald Trump's Chief Strategist Steve Bannon cropping up in the news, one man from Scotland has found himself on the receiving end up a huge surge of misdirected tweets.

Introducing @SteveBannon -- Scottish man living in the southwest of England, father of three, and very much not a senior advisor to Donald Trump:

The American Bannon is on Twitter with the handle @StephenBannon, but his account isn't verified and he hasn't tweeted since August 2014.

The Scottish Bannon, meanwhile, told Mashablethat he's been receiving misdirected tweets for around four years now.

"Thing escalated 17 August when he was appointed Chief Strategist," he said, adding that he now receives around 100 notifications a day.

Their shared names have led to a fair bit of confusion.

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It's also led to the Scottish Bannon being on the receiving end of some pretty random tweets.

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Tweet may have been deleted

He doesn't seem to let it get him down, though.

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Tweet may have been deleted

To save incessantly having to type the same message, Bannon has even employed the sweet power of memes.

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Tweet may have been deleted

Bannon told us that he keeps all his responses to misdirected tweets decent and non-abusive. He said the replies started out as a bit of fun, and that he's received a lot of support from others on Twitter.

"I'm ok with it," he said. "I think it's funny that the US people tweet abuse without actually looking at who it's directed at. My profile pic has myself and TED on it!!"

Even John Lewis has now chipped in to offer Bannon his support.

Tweet may have been deleted

Tweet may have been deleted

Bannon, meanwhile, is remaining positive.

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Tweet may have been deleted

Bannon's also attempting to turn the whole situation into an opportunity -- he's set up a Just Giving page titled "Wrong Steve Bannon" which he's pinned to the top of his feed in an attempt to raise money for his daughter's golf aspirations.

"Just Giving was suggested to me from a friend," Bannon explained. "Seeing as you're getting all this abuse why not make some cash on it.

"My daughter needs new clubs which won't be cheap... She is a Wiltshire County Girls Player playing off 13 at 13 years old."

Bannon's only got the one donation so far, but who knows -- if he ends up going as viral as John Lewis, the money might start flooding in.

[H/T Buzzfeed]