NBCUniversal's streaming service Peacock will no longer offer a free tier to new customers.

Users signing up for Peacock will instead be given the option between the platform's two premium tiers: Peacock Premium and Peacock Premium Plus, priced at $4.99 per month and $9.99 per month, respectively.

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The free tier will still be available to those already on the plan. Those who cancel their paid subscriptions will also be automatically downgraded to the tier, being allowed to access free content.

Peacock offered its free tier since launching in 2020, unlike many other streaming services that launched around the same time, such as Disney+ and HBO Max. The updated decision stems from shifting focus to its paid offerings. Peacock's Premium Tier will offer 100,000 hours of content this year, including live sports and a roster of NBC classics like The Office.

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The streaming service just reported its best quarterly result yet, with an added 5 million paying subscribers by the fourth quarter of 2022. Altogether, 20 million people are currently paying for the platform.