Burger King Russia is apparently getting into the cryptocurrency game -- sort of.
The chain has reportedly invented its own take on Bitcoin or Ethereum, aptly named Whoppercoin. Per Russian news source Rusbase(via Select All), the fast food chain offers its digital currency to customers who purchase the company's signature Whopper burger.
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One burger order apparently earns customers one Whoppercoin, which is then placed in a crypto wallet accessible through Burger King's app.
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A company representative reportedly tells Rusbasethat the chain will use the digital currency as a sort of rewards plan that allows restaurant patrons to use Whoppercoins for food purchases. The value of these Whoppercoins (read: how many burgers you'll need to buy to make it worth it) is unclear.
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So, in essence, it's just the digital version of that crinkled loyalty card you always forget to show the barista during your AM coffee purchase.
Mashablehas reached out to Burger King for more information and will update should we hear back.
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