Apple is getting ready to launch a new version of the Apple Watch that doesn't need to be paired with an iPhone in order to work, according to Bloomberg. The report, published earlier this month, claims the next version of the watch will include an LTE chip for internet connectivity and suggests the watch's square casing may receive a radical new design.

If true, the next-generation Apple Watch's features could make it the first truly must-have wearable product, finally offering people the right balance of connectivity, usefulness, and fashion credibility that they've been asking for.

The Watch wasn't a breakout success initially, but over time, Apple has correctly adjusted to consumer sentiment and found a great niche for the product. The first iteration was marketed as a general smartwatch for everyone, but as excitement for the shiny new Apple product wore off, the company pivoted to emphasize health and fitness features, like a built-in GPS and water resistance. That shift led to stronger sales that appeared to put Apple atop the entire wearables market.

The third soon-to-be-released version of the Watch will likely continue this health and fitness focus — that much was clear from the preview of watchOS 4 we saw at WWDC earlier this year. But it could also make the Watch even more useful for everyone in their everyday lives, making it a must-have for all of us in the iEcosystem.

Connectivity, everywhere

The most exciting rumor about the next-generation Apple Watch is, without question, standalone internet connectivity. Many market analysts believe that the addition of LTE connections will finally convince consumers that wearables are worth their time (and more importantly, money), giving them the ability to use their devices as more than a glorified extension of their smartphone. The feature could be the key for the market's growth as it enters a "new phase," in which sales are projected to double by 2021.

The new Apple Watch won't be the first smartwatch to have standalone internet connectivity, however; the Samsung Gear 3 offered a mass-market 4G LTE-connected smartwatch and was launched last year.

But introducing LTE connectivity to the best-selling device on the market from the most visible company in the world will instantly bring the feature to a wider audience, letting Apple play off its image as an innovator even if Samsung was there first. This happens with the iPhone nearly every product cycle, and the gigantic base of Apple fans eat it up. There's little reason to believe the Watch would be much different.

There are some concerns about how functional Apple's standalone wearable could be in its first iteration. Screen size, battery life, and memory are already concerns for such a small device — adding LTE chips and giving it even more processing power could make those problems even worse.

The Watch won't ever be used for major tasks, though. It's more likely to be used when production is secondary, like, say, when wearers' hands are otherwise occupied. Runners and other exercisers will be relieved to ditch their phones andretain the ability to send texts, download apps, and stream music online. And a more general audience will be interested in boosting productivity, like when they first started using an iPhone.

LTE-connection will make the Watch all the more attractive to those of us who can't spend a moment without being connected, which is one of the most important requirements of a gadget these days.

A fresh new look

The rumored new form factor for the Watch shouldn't be taken lightly as a majorly attractive feature that could make it a must-have device. There's even a rumor that Apple could introduce microLED screen technology with the new Watch, which could make it even brighter and better looking than the current OLED setup.

Smartwatches have previously fallen in the middle of a strange space between fashion and function, but the scales could be tipping toward looks as a potential determining factor for general consumers. Android Wear devices from major tech companies have largely struggled since the OS was updated earlier this year — but fashion companies haven't been deterred from using the platform, since their customers are worried about looks first, performance second.

If Apple, a famously design-centric company, begins to really treat its Watch like the fashion plate it has the potential to be, its general appeal could go through the roof as hypebeasts and fashionistas lust after the new form factor.

That type of sentiment doesn't apply to most gadgets, where one generation replaces the last because it works better — but in fashion, where aesthetics are the most important quality, consumers can justify buying a new model on looks alone. There's more of an incentive to upgrade to the new redesigned Watch to go along with your Series 2 for Apple fans, too, giving them an opportunity collect them all and cycle between looks.

Some might be leery of Apple's movement toward a fitness and fashion focused wearable (Mashabletech editor Pete Pachal chief among them), but the company will find a more receptive general audience by crafting a sexy, always-connected Watch.