UPDATE: Sep. 27, 2023, 11:00 a.m. EDT The all-new Apple Watch Ultra 2 (Medium, GPS + Cellular)is now on sale for $729 exclusively in the Best Buy appthrough 6 p.m. ET (or until it sells out). That's $70 off its suggested retail price of $799, which is its biggest discount to date. Paid My Best Buymembers get an extra $10 off. Our original story follows.

Amazon gave the new Apple Watch Ultra 2 its very first price drop a day before its official launch, knocking several variants with cellular connectivity down about $20 to $779.99. That's a notable deal for a brand-spanking-new device from a popular brand — but with good timing and a quick app download, you can score an even better one today.

On Wednesday, Sept. 27 at around 11 a.m. ET, the Apple Watch Ultra 2 (Medium, GPS + Cellular) with a titanium case and an Indigo Alpine Loop will go on sale for a mere $729 in the Best Buy mobile app. That's $70 off its $799 MSRP and the Ultra 2's lowest price since it debuted in mid-September. (Note that paid My Best Buy members will save an additional $10.)

The deal comes as part of the retailer's new app-exclusive Best Buy Drops program, which aims to "[give] shoppers a chance to access some of the biggest deals and coolest products" through their phones almost every week during the earlier-than-ever holiday season.

To participate, simply:

1. Download the Best Buy mobile app (available for iOS and Android).

2. Tap on the "Drops" arrow icon in the center of the lower navigation bar.

3. Hit the "Notify me for a drop" line next to any item you're interested in. You'll get a push notification just before its deal goes live.

Best Buy Drops will be available in limited quantities from around 11 a.m. to 6 p.m. ET (or until they sell out) on the day they're scheduled, so be speedy once that notification arrives.

• Apple Watch Series 9 and Ultra 2 hands-on: Double Tap is the coolest new feature
• Everything Apple announced at the iPhone 15 event
• Apple iPhone 15 and 15 Plus review: Almost Pro
• Apple iPhone 15 Pro and Pro Max review: Close to perfection
• The iPhone 15 Pro Max may not be easy to get this year. Here's why.

For its part, the Ultra 2 is an update to Apple's most powerful and rugged smartwatch that brings a faster new S9 SiP (System in Package), a brighter display, on-device Siri, better location tracking, and a new feature called Double Tap to the table. Mashable Senior Editor Stan Schroeder called the latter its "coolest new feature" in his initial hands-on review: "I have no idea whether it's going to be useful long-term, but it's definitely really cool to do things on the Watch without even touching it ... You can answer or end a call, browse through the Smart Stack, or start and end a timer."

It's otherwise pretty similar to last year's first-generation Apple Watch Ultra, so owners of that model can probably pass on an upgrade. Stay tuned for our full review.