"It's not you. It's me... and my plummeting stock valuation."

In a surprise to absolutely no one, MoviePass has yet another change in store for many of its users. As of today, annual subscribers are getting booted from their unlimited plans and downgraded to three movies per month.

The new annual plan was announced via email. A number of users posted screenshots of it to Twitter.

Tweet may have been deleted

Citing a specific section of the Terms of Use (rarely a good start), MoviePass informed its annual loyalists that they would immediately be removed from their unlimited plan and put under a three-movies-a-month limit, with $5 off additional movie ticket purchases.

For those displeased with the change, MoviePass presented a refund for any months remaining on users' current contracts. However, unhappy customers only have a week to decide on that cancellation. The offer expires August 31.

And, if that weren't enough, some users who were understandably done with MoviePass and ready to cancel this afternoon... actually couldn't. Irritated subscribers took to Twitter to document the app's apparent rejection of user credentials.

Tweet may have been deleted

Many reached out to MoviePass's customer support Twitter for help with the error. (Notably, @MoviePass_CS has not posted since July 4. You know, right around when rampant surge pricing became a thing.) That being said, some had success ending their MoviePass relationship.

Tweet may have been deleted

MoviePass's official statement does not address the spotty trouble with cancellations, but cheerfully frames the change as aiding in making a larger movie selection possible:

This new offering is part of the transition to our new subscription model.  We’re excited to offer subscribers the option of going to three movies a month for $9.95 and providing up to a $5.00 discount for additional movie tickets. We are grateful to our MoviePass community and have offered a number of our annual subscribers the option for a refund if the new plan doesn’t align with their viewing preferences. With this transition, we intend to offer more film options so subscribers can continue exploring a wide variety of movies.  We believe that our new plan is a positive change in the right direction and that it captures the needs and desires of most of our MoviePass community in our journey for an accessible and quality movie experience.

Reports of sudden, drastic changes and trapped subscribers may seem like just another chapter in the MoviePass saga. But, for those annual subscribers who went all-in on the MoviePass craze, it is the end of an unconditional love.

RIP, commitment. Hello, three one-night flings a month. (Or, you know, you could begin anew with that AMC alternative. Whatever butters your popcorn.)