Not everyone is ready to trust self-driving cars with their lives, and Waymo is here to change that.。

The self-driving car company, which is a subsidiary of Google's parent company Alphabet, announced today it's launching the "Let's Talk Self-Driving" campaign to teach the public about basic self-driving car technology and convince them that autonomous vehicles are safe to ride in.。

Waymo is launching the new ad campaign in collaboration with several other organizations including Mothers Against Drunk Driving, Foundation for Blind Children, National Safety Council, and Foundation for Senior Living.。

The campaign's central component is a website assuring readers that Waymo's cars are both perfectly safe and the way of the future. 。

The website features testimony from sponsoring organizations emphasizing the importance of self-driving cars for individuals with disabilities, the elderly, those who need to multitask, and those who need a designated driver.。

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The campaign will also include a large advertising push over internet, digital, and radio platforms. 。

"Let's Talk Self-Driving" marks Waymo's first foray into outreach and education. The company has largely pursued technological development since its spin-off from Google in 2016. 。

And while the popularity of autonomous vehicles may seem sudden and recent, the technology has been in the works for almost a decade. While Waymo and Intel announced a groundbreaking new partnership in September, Waymo later revealed that the two had been collaborating on autonomous cars since 2009. 。

Waymo has also teamed up with Lyft, Chrysler, and Avis for projects and development efforts in the past -- a far cry from nonprofit organizations like MADD.。